Nashville Guru Audience + Advertising
Who reads us

Our Audience

Three channels, one audience. Here is who reads us, where they are, and what they spend their time on.

Website · nashvilleguru.com

16 years
Covering Nashville
210K+
Monthly website visitors
6M+
Pageviews a year
61%
Arrive direct

Where our readers are

Visitors & out-of-market
70%
Middle Tennessee
30%

Of our monthly readers, roughly 65,000 are in Middle Tennessee, and 150,000 are visiting, planning a trip, or moving to Nashville.

Where readers spend their time

SectionViews a year
Guides and features1.8M
Directory listings and happy hours780K
Neighborhood pages560K
Events page500K

Annual pageviews by section of NashvilleGuru.com. Articles publish once and keep working, so readers find these every day, years after they went up.

Instagram · @nashvilleguru

177K+
Instagram followers
1.3M+
Views a month
24K+
Average views per post
57%
Of posts pass 20K views
78%
Women
65%
Aged 25 to 44
67%
In Middle Tennessee
436K
Reached in 90 days
Our Instagram followers lean more local, but posts regularly reach non-followers looking for Nashville content.

Weekly newsletter

23K+
Email subscribers
2,700
Opens per send
775
Clicks per send
31%
Of openers click

One email a week on where to go and what’s happening in Nashville. Last year readers clicked through to featured businesses 120,000 times. Partners appear when they fit the week’s coverage; Diamond partners get their own spot in every send.

Partnerships and promotions

Want to be in front of them?

Tell us what you’re working on and we’ll put together the right fit.

Inquire about advertising

Or email advertising@nashvilleguru.com