A Look Inside: Coopers 12South

January 28, 2025 | Advertising Disclosure | Our Partners may be mentioned in this article.

Coopers 12South, an experiential store by Jockey and Luke Bryan, officially opened on Friday, December 13, 2024, in Nashville’s 12 South neighborhood. This new retail concept took over the space previously occupied by Portland Brew. The shop features apparel from the Jockey Outdoors by Luke Bryan Collection, curated goods, limited-edition merchandise, activations, music, local artisan workshops, community events, and more. Coopers 12South blends Luke Bryan’s love for the outdoors with Nashville’s rich music culture. Nashville Guru stopped by to get a look inside.


The Interior

Coopers 12South was designed by Nashville-based Mark Simmons and his associate designer, Alli Roberts. The interior features retail space, leather couches, a corner stage for local music performances, and an overall outdoorsy aesthetic. The walls are decorated with a mix of Luke Bryan’s items including the large framed American flag and plaques displaying historical facts about Jockey.


The Exterior

Coopers 12South is situated between White Bison Coffee and Imogene + Willie. There is a paid parking lot behind the establishment along with free street parking within the area. The team is planning to have a mural coming soon on the exterior wall which faces Imogene + Willie.


The Details

Whether you’re looking to shop exclusive merchandise, listen to live music, or for a moment to unwind, make sure to check out Coopers 12South.

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