Downtown Sporting Club Now Open

April 25, 2019 | Advertising Disclosure | Our Sponsors may be mentioned in this article.

One of the most anticipated openings of the year is this week, just in time for major events like the NFL Draft and St. Jude Rock ‘N’ Roll Marathon. From early morning coffee to axe throwing to guest rooms to a rooftop greenhouse experience, Downtown Sporting Club is sure to impress. It’s the latest project by Strategic Hospitality (Pinewood, The Patterson House, Bastion, and others). Downtown Sporting Club officially opens to the public at 11:00am on Thursday, April 25, 2019, at 411 Broadway. The space, which used to be occupied in part by Paradise Park, encompasses 42,000 square feet, including several floors of socializing, drinking, dining, and sleeping. Here’s a glimpse of what each floor offers.

Downtown Sporting Club


1st Floor: Carter Assembly + Ribbon Room

Photo Credit: Danielle Atkins

The first floor has two primary concepts: Carter Assembly and the Ribbon Room. Carter Assembly is a spacious common area and is open daily from 7:00am to 2:00am with a dual-purpose bar serving Crema coffee, other non-alcoholic drinks, and craft cocktails. Breakfast options like pastries, sweet or savory toast, and breakfast sandwiches are served until the lunch and dinner menu begins at 11:00am. Lunch and dinner options include soups, sandwiches, grab-and-go items, and other simple options.

The Ribbon Room is Downtown Sporting Club’s primary restaurant space and is open for lunch and dinner from 11:00am to 11:00pm. There are 78 seats, 22 barstools, and a private dining room for up to 18 guests. The atmosphere resembles the supper clubs of the 1940’s, with semi-circle ‘Hollywood’ baquettes, walnut tables with brass edging, and artistic athletic art.


2nd Floor: The R.E.C. Room

Photo Credit: Danielle Atkins

The R.E.C. Room (which plays on the initials of the original building owner’s name, Richard Edward Carter) is where guests can participate in a wide-range of social entertainment. The refined tailgate-like atmosphere features a green AstroTurf lawn, outdoor furniture, corn hole, croquet, shuffleboard, cards, trivia, and other throwback games. Watching your favorite teams will be easy on the 14-foot projection screen surrounded by four 55-inch flat screen TVs.

The R.E.C. Room’s most talked about feature: Axe throwing. There are 12 axe-throwing lanes (4 people per lane) with an axe coach, who also assists with drink orders. Guests can also reserve two private dining rooms for up to 16 people during their axe-throwing session.


3rd Floor: The Guest Rooms

Photo Credit: Maddie Adams

If you ever wanted to snooze in a bar without getting kicked out, here’s your chance. Downtown Sporting Club has 20 hotel rooms on the 3rd floor, including queen, double queen, king, and bunk bed options. All rooms include a private bath, Le Labo bath products, Casper mattresses, blackout shades, free wifi, a flatscreen TV, robes, hair dryers, complimentary water and soda, and tickets for free coffee from Carter Assembly. Get advice from the full-time concierge for local recommendations.


Rooftop Bar

Photo Credit: Danielle Atkins

The rooftop bar has a greenhouse-like atmosphere with plant life spilling out from the glass-encased indoor room. There’s an ocean blue tile bar and comfortable outdoor furniture on the open air patio.

Photo Credit: Danielle Atkins


The Details

For a one-of-a-kind experience, Downtown Sporting Club is a must-visit for locals and visitors.

“We love the 411 Broadway building, it’s where Benjamin and I started our partnership 12 years ago and preserving local ownership on Lower Broadway is a real passion of ours,” said Max Goldberg, co-owner of Strategic Hospitality, in the press release. “We are beyond words excited for the new opportunities and offerings we will provide at Downtown Sporting Club and its respective venues, from axe throwing to epic multiple bar offerings, to guest rooms to stay in. We believe this will be a great addition to Lower Broadway for tourists and locals alike.”